Automotive Dealerships & Service Centres
Sherwood Ford is widely recognized as one of the largest Ford dealerships in North America, operating a high-profile, high-activity automotive facility serving Sherwood Park and the greater Edmonton region. The site functions as a major retail and service hub, with extensive outdoor vehicle display areas, customer circulation zones, and supporting operations that extend well beyond standard business hours.
For facilities of this scale, exterior lighting is not simply a utility—it directly influences vehicle presentation, customer experience, safety, and site visibility. Outdoor dealership environments introduce unique lighting challenges, where fixtures must illuminate large areas evenly, avoid harsh glare, minimize shadowing, and present vehicles accurately under night-time conditions.
Achieving the right balance between visual quality, operational performance, and energy efficiency requires careful planning and technical evaluation.
Display Area
Lighting Strategy
SustainErgy supported Sherwood Ford through a targeted engagement focused on outdoor lighting replacement planning and performance evaluation.
The project involved addressing several critical considerations inherent to large dealership sites, including achieving appropriate light distribution across wide display areas, ensuring proper fixture aiming and coverage angles, and maintaining lighting characteristics that support accurate vehicle appearance and visual appeal.
Lighting calculations and technical review were used to evaluate existing conditions and support decision-making around replacement strategies that balanced visual performance with efficiency objectives. SustainErgy also provided coordination support related to incentive alignment, helping ensure the project approach was compatible with available efficiency programs and internal planning requirements.
Focus Areas
Exterior Performance Assessment
Evaluating existing outdoor dealership lighting to determine current performance levels and identify areas for improvement.
Technical Lighting Calculations
Developing precise calculations to ensure optimal light coverage, uniformity, and strategic fixture placement across display areas.
Vehicle Presentation Evaluation
Analyzing lighting characteristics, such as color and distribution, to enhance vehicle appearance and visual appeal on the lot.
Visual Efficiency Balance
Balancing high-quality visual performance for sales displays with energy efficiency and cost-saving objectives.
Incentive Coordination Support
Providing technical review and documentation to ensure the project meets requirements for available energy efficiency funding.
Operational Alignment Planning
Ensuring the lighting strategy respects site-specific implementation constraints and dealership operational requirements.
*This engagement focuses on achieving the technical precision required for large-scale outdoor displays while ensuring compatibility with internal planning and efficiency programs.
Outcome Orientation
The engagement supported a clearer understanding of how outdoor lighting performance, visual quality, and efficiency considerations intersect within a large dealership environment.
By addressing both technical lighting requirements and planning considerations, the work contributed to informed internal discussions around upgrade decisions, helping position the facility for implementation approaches that support safety, presentation quality, and long-term operational goals.
Discuss Your Project
If you are planning a new building, renovation, or retrofit, SustainErgy can support your project with energy modelling that informs decisions, reduces risk, and aligns with funding and compliance requirements.
*A member of our team will contact you to discuss your project and consult on any inquiries you may have.
Contact Us
